Portfolio types: envision your career path
Before starting to print or putting together a website, look over your selections one last time. Ask yourself, “What kind of photographer am I now and what direction do I want to take my work in the future?” Your choice of presentation style is interdependent with these goals.
Be sure that your print portfolio reflects how you see yourself, recognizing the realities of the business, but also showing what you really like to do. Like no other sales and marketing vehicle, your portfolio presents the image of who you think you are and even what you deserve to get paid. The presentation style must project confidence and ease.
Times are changing. It used to be that photo buyers and editors looked at a tray of slides. Now, in freelance work, especially advertising, slides are out and prints are back in a big way. Slides are still used in the fine art world and in wedding album competitions, too. Get the book and be in the know.
Portfolio types / Prints:
Even though we live in a digital age, all photographers still need to have a print portfolio of the highest quality. After all, photographs must be seen as more than a collection of bits and bytes to be quickly glimpsed on a computer screen. Your fine work is worth far more than that. Elegantly presented, no other type will have the same impact. Just as it is easy to create a digital portfolio, it is also easily forgotten.
In the print portfolios chapter you'll learn:
- Does size matter?
- What about tearsheets?
- How digital printing is revolutionizing the presentation of print portfolios. The book includes suggestions on how to enhance your digital printing techniques.
- The all digital book. Taking digital printing one step further.
- Layout, pacing, and transitions.
- What else to include in your package.
- How to put together a first-rate print portfolio on a budget.
- Types of portfolio cases and print presentation styles.
- Whether or not you need a custom built case.
Portfolio types / Online:
With instant access to the masses, an online portfolio will showcase your work worldwide. It's an absolute must these days. The online chapter dymystifies the process of web design with an easy-to-follow online portfolio guide. With Photo Portfolio Suceess in hand, building your own site is surprisingly easy. No programming or advance computer knowledge is necessary to build your first great site.
In the online portfolios chapter you'll learn:
- How to keep your online portfolio simple yet impressive. Let your images do the talking, not gimmicks.
- How not to chase away potential clients. Top photo buyers and editors share what they insist on seeing in an online portfolio. And what drives them away.
- How to build your own website. No programming required.
- How to secure a domain name and host provider.
- See examples of cutting edge design from top pros.
- How to prepare image files and templates so your online portfolio can be built quickly.
- Advanced display techniques to help strengthen your marketing and branding approach.
- How to upload the site and be ready for business.
INCLUDES BONUS ONLINE PORTFOLIO GUIDE!
Portfolio types / CDs. DVDs and Multimedia:
Cheap to produce and easy to distribute, disks also have drawbacks. Photo Portfolio Success shows how to get your digital portfolio noticed, not buried in a pile of paperwork. Done right, a portfolio on disk is viewed easily and quickly. A disk also has the advantage of being a concrete reminder to the viewer that your portfolio deserves a response.
In the cd, dvd and multimedia portfolios chapter you'll learn:
- How to avoid compatibility nightmares.
- Tips from top multimedia experts. Which software programs are now the defacto standards in the industry?
- Why it's smart to make an html portfolio on disk with the same files used by your website.
- How to understand the psychology of the non-linear viewing process.
- The pros and cons of multimedia software such as Flash and Final Cut.
- Essential "What not to do" tips.
- Why it's important to leave navigational control to the viewer.
- Presentation styles and packaging.
Portfolio types / Slide portfolios:
Slides are no longer a standard in advertising and most commerical work. Print portfolios are always expected. But slides are still important in other genres, especially in the fine art world, stock sales and for competitions. You may find yourself in need a copies of your work in slide format. If so, Photo Portfolio Success shares the industry standards for top quality preparation and presentation.
In the slide portfolios chapter you'll learn:
- How to make perfect digital dupes from any type of original.
- Labeling standards for portfolios and stock photography sales, too.
- How to understand the psychology of the non-linear viewing process used when buyers, editors and curators look at transparencies.
- Special concerns when editing and presenting work in slide form.
- Cool presentation styles that go well beyond a simple sheet of plastic.
Learn more about Photo Portfolio Success.
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